Train Your Staff – Make Them Ask Questions and Refer Sales

If you are in charge of sales in your store then you need to train your staff to ask questions of each customer. When a customer says something or has a problem that your company can solve your staff needs to explain to the customer how your services or company products can solve their problem and then referred them to a salesperson or the sales staff.

In doing this you can turn your regular staff into ad hoc salespeople and support sales staff as well. Everyone in your company should be concerned about sales including all the staff and office personnel. Anyone who answers the phone or deals with customers directly should have a good knowledge of products and services that the company deals in and the problems that your company can solve for customers or potential clients.

The only way to empathize with your customer is to listen and ask questions. Whether or not you agree doesn't matter. What matters is learning and understanding the client needs and wants in order to meet their expectations. After you learn and understand the client's expectations, tell them how you can help them. Keep it simple; offer the solutions you can provide to solve their problems. Listen long and talk short. Don't waste their time or yours with information they don't need and are not interested in knowing.

By asking questions of the customers you can get adequate feedback and often refer them immediately to the sales team for a quick sale. For those companies that do not train their staff to ask questions to customers and refer sales to their sales staff, they are missing potential business and they are hurting their bottom line.

Training your sales staff to ask questions is thus part of the job of increasing sales in your company. Please consider this and take steps and you will watch your sales rise.